Leading sports website jeetwin.news comes on board as the official associate partner of the Lanka Premier League (LPL) 2023. The tournament scheduled to be held in Kandy and Colombo will commence on July 30, 2023.

jeetwin.news is a one-stop website for comprehensive sports coverage. For latest updates and exclusive insights, visit https://www.jeetwin.news. The website is thrilled to be associated with LPL 2023, reinforcing its commitment to the promotion of the sport. As the Official Associate partner, jeetwin.news will provide comprehensive coverage of LPL 2023. From timely updates, match previews and reviews, player profiles, expert analyses, and exciting content to keeping the fans entertained throughout the tournament.

“On behalf of Lanka Premier League, I welcome JeetWin, to our ever growing LPL family. This is a great opportunity for them to get involved as the league resonates well with their vision of promoting cricket and take exciting content to the fans of this region, thereby increasing the reach and access to more cricketing fans in newer territories,” commented Anil Mohan Sankhdhar, Founder and CEO of IPG Group—the official rights holder of LPL.

The tournament comprises Colombo Strikers, Dambulla Aura, Galle Titans, Jaffna Kings and B-Love Kandy, each representing different regions from the Island. Each team will compete in a series of matches to be held in Kandy and Colombo.

LPL 2023 will witness thrilling encounters between traditional rivals to high-stake clashes among star-studded line-ups, the LPL 2023 promises to be a cricketing extravaganza that fans cannot afford to miss.

About JeetWin News:

JeetWin News is a premier sports news platform solely dedicated to providing the latest and most reliable information on cricket and other sports related subjects. With its unwavering commitment to accuracy, stability, and engaging content, JeetWin News has emerged as the go-to source for sports enthusiasts worldwide.

Non-Alcoholic Fatty Liver Disease (NAFLD) is considered a modern-day epidemic that poses a significant health challenge in India and around the world. 

Recently, a child accompanied by his parents visited my private clinic, which sparked my surprise since I typically see patients over the age of 12. Upon reviewing the child’s medical history, I discovered that he was overweight and had been experiencing stomach issues. A pediatrician had advised an abdominal ultrasound, which revealed fatty liver. Concerned, the parents promptly sought consultation with a gastroenterologist. This scenario has become increasingly common in medical practice, with physicians, gastroenterologists, and pediatricians frequently encountering patients with fatty liver disease.

NAFLD is characterized by the accumulation of more than 5% fat in the liver among individuals who do not have a history of heavy alcohol consumption. It encompasses various conditions, ranging from simple fatty liver to steatohepatitis, liver fibrosis, and advanced stages such as cirrhosis. In India, NAFLD has emerged as a major public health issue, contributing significantly to hepatic and extrahepatic diseases.

Two types of NAFLD exist: 

  1. Isolated fatty liver, which is a milder form, and nonalcoholic steatohepatitis (NASH), a more destructive form. Isolated fatty liver involves fat accumulation in the liver without significant inflammation or damage to liver cells. This condition typically does not progress to advanced liver damage or cirrhosis. 
  2. On the other hand, NASH often leads to severe liver conditions such as cirrhosis and is responsible for most fatal liver complications. While individuals generally develop one type of NAFLD, it is possible for those with the milder form to progress to the more critical form over time.

Globally, NAFLD affects approximately 25.2% of the adult population. Initially perceived as a disease predominantly seen in industrialized Western countries, NAFLD is increasingly prevalent in low- and middle-income developing nations. South America and the Middle East report the highest rates of NAFLD, while Africa reports the lowest. Asia, including India, has a prevalence of 29.6%, which is considerably significant compared to the West. Lifestyle changes and dietary patterns have had a profound impact on the rise of non-communicable diseases, including NAFLD, in developing countries. The prevalence of NAFLD in Asia has significantly increased over time.

A recent systematic review and meta-analysis conducted by the All India Institute of Medical Sciences, New Delhi, revealed that approximately one in three adults or children in India has NAFLD. Contrary to popular belief, NAFLD has also become prevalent in rural areas, affecting both urban and rural populations. Studies have indicated that the occurrence of this epidemic is not significantly influenced by the place of residence.

Most individuals with NAFLD do not exhibit specific symptoms or signs. The condition is often diagnosed during routine health check-ups or incidentally discovered during evaluations for other health issues. Some people may experience fatigue, pain, or discomfort in the upper right part of the abdomen. Interestingly, further evaluation frequently reveals the presence of diabetes or other chronic conditions in individuals diagnosed with NAFLD.

Some of the signs and symptoms of advanced scarring of liver (cirrhosis) include:

  •         Abdominal swelling (ascites)
  •         Enlarged blood vessels just beneath the skin’s surface
  •         Bleeding from the mouth or passage of black stool.
  •         Yellowish discoloration of the skin and eyes (jaundice)

Numerous diseases and conditions also increase the risk of NAFLD, including high cholesterol or triglyceride levels, hypertension, obesity (especially when abdominal fat is concentrated), polycystic ovary syndrome, sleep apnea, type 2 diabetes, underactive thyroid (hypothyroidism), and underactive pituitary gland (hypopituitarism).

A joint position paper published by the Indian National Association for the Study of the Liver, the Endocrine Society of India, the Indian College of Cardiology, and the Indian Society of Gastroenterology in March 2015 highlights the close association between NAFLD and metabolic syndrome. The prevalence of metabolic risk factors, such as diabetes mellitus and obesity, is rapidly increasing in India, placing the population at risk for NAFLD. Furthermore, individuals with NAFLD face an increased risk of developing cardiovascular ailments and diabetes mellitus over the long term.

The Indian National Association for Study of the Liver (INASL) published a guidance paper in December 2022 on the nomenclature, diagnosis, and treatment of NAFLD. It emphasizes that NAFLD is a major cause of chronic liver disease in India and globally. Given the high burden of NAFLD in India and the concurrent epidemics of obesity and type 2 diabetes mellitus, it is crucial to identify individuals at risk of progressive liver disease, streamline referrals, and guide appropriate management. Existing international guidelines on NAFLD often fail to encompass the entire landscape of NAFLD in India due to fundamental socio-cultural differences and variations in available healthcare infrastructure.

Maintaining an ideal body weight and BMI is a key step in preventing and managing NAFLD. Regular physical activities such as brisk walking, cycling, and resistance or flexibility exercises have become essential for controlling NAFLD. Overweight and obese individuals are at a higher risk of developing NAFLD and should prioritize exercise. Those who are overweight or obese should reduce their daily calorie intake and engage in increased physical activity. To lower the risk of NAFLD, it is recommended to follow a healthy plant-based diet rich in fruits, vegetables, whole grains, and healthy fats. Individuals with a healthy weight should strive to maintain it through a balanced diet and regular exercise at least five days a week. Consulting with dieticians can provide valuable guidance on maintaining a balanced diet. 

Parents should also be vigilant about their children’s diets, teaching them to avoid excessive consumption of junk food and sugary beverages while encouraging regular physical activity. Although there are few drugs available for treating NAFLD, individuals who do not achieve weight loss through diet and exercise, particularly those with severe obesity, may require bariatric surgery. Treatment of associated conditions such as diabetes, hypertension, and high cholesterol is equally important in managing NAFLD.

India, with its large population, currently faces a critical situation, experiencing a high number of diabetes mellitus cases alongside a steady rise in the prevalence of metabolic syndrome, obesity, and dyslipidemia. The increasing population of NAFLD patients will further burden the healthcare infrastructure of our country. Recent reports indicate an alarming trend of NAFLD in rural India, affecting even non-obese and undernourished individuals. Alongside the rising number of NAFLD cases, liver-related mortality is also expected to increase in the near future. This issue cannot be solved solely by physicians and healthcare providers at the individual level. A national policy and strong participation from all sections of society, including policymakers, are needed. The inclusion of NAFLD in the National Program on Prevention and Control of Cancer, Diabetes, Cardiovascular Disease, and Stroke by the Ministry of Health and Family Welfare of India is a positive step towards addressing this issue. 

Public awareness will also play a vital role in controlling NAFLD. It is crucial for every citizen, especially the younger generation, to be aware of the consequences of NAFLD and the importance of maintaining a healthy lifestyle.

Dr. B J Baruah MD.DM (AIIMS, New Delhi)

Gastroenterologist and Hepatologist

The Gastrolife, Guwahati

Bengaluru – Kaypee Space, an innovative new player in the realm of premium managed office space in Bangalore, is proud to announce its much-awaited entry into the Bangalore market. With a bold vision to revolutionize the workspace experience, Kaypee Space aims to introduce 6000 seats in prime locations across Bengaluru, including Indiranagar, Koramangala, and HSR, within the next quarter.

“We are delighted to introduce Kaypee Space to Bangalore,” declared Mr. P. Veeraraja, Director of Kaypee Space. “Driven by our unwavering commitment to excellence and innovation, our goal is to provide businesses with an unparalleled premium managed office space experience that goes beyond their expectations.” He further emphasized, “Kaypee Space stands as a testament to our dedication to diversify and innovate within the commercial real estate sector. With the expertise of our team and the support of the Kaypee Space family, we are confident that this venture will set new industry standards.”

Kaypee Space is guided by a customer-centric approach, placing personalized service and exceptional client experiences at the forefront. With a team of seasoned professionals, the company is dedicated to offering round-the-clock support, ensuring seamless operations for businesses within their Coworking space in Bangalore.

As Bengaluru’s office market experiences an escalating demand for top-tier managed office spaces, Kaypee Space is ideally positioned to meet this growing need. Leveraging their unique brand identity, strategically chosen locations, and the strong backing of the esteemed K.P. Group, Kaypee Space is poised to become the preferred choice for businesses in search of distinguished Managed workspace in Bangalore.

The launch of Kaypee Space in Bangalore marks a momentous milestone in the city’s commercial real estate landscape. The brand extends a warm invitation to businesses of all sizes, inviting them to experience the future of work, where premium managed office spaces converge with exceptional service and unparalleled convenience.

For more information about Kaypee Space, please visit

www.kaypee.space

contact 9916166677.

About Kaypee Space

Kaypee Space is a leading premium managed office space brand with multiple locations in Bengaluru, including Indiranagar, Koramangala, and HSR Layout. Backed by the K.P. Group, a renowned conglomerate with over six decades of expertise in Finance, Textiles, Export & Import, Petroleum Products, E-Commerce, and Commercial & Residential Real Estate, Kaypee Space aims to redefine the workspace experience by providing thoughtfully designed work environments that inspire productivity, foster collaboration, and offer exceptional service.

After an eagerly anticipated three-year wait, Wilson College proudly announces the triumphant return of “Polaris,” its resplendent media festival. The event, centered around the theme “Breaking Through The Matrix,” is set to captivate media enthusiasts on July 27th and 28th at the vibrant campus in Girgaon, Mumbai.

Wilson College, with a remarkable legacy dating back to 1832, is all geared up to astound the city’s media aficionados once again with the revival of “Polaris.” This two-day extravaganza promises to be an unparalleled experience, combining art, culture, and raw talent in a captivating display that will leave attendees spellbound.

This year, “Polaris” takes on the compelling theme of “Breaking Through The Matrix,” encouraging participants to shatter the barriers that confine creativity and venture into uncharted territories of media expression. As a harbinger of creative prowess, Polly the purple cow, the festival’s beloved mascot, exemplifies the spirit of ingenuity that Wilson College stands for.

The event boasts a diverse array of media contests and workshops, providing an ideal platform for budding talents to showcase their skills. The festival will also feature an impressive lineup of media industry professionals, who will share their insights and expertise, igniting inspiration in the hearts of future media stalwarts.

“We are ecstatic to bring back Polaris after a three-year hiatus,” said Ms. Gayatri Raghubans, Coordinator of the BAMMC Department, Wilson College.”Wilson College has always been at the forefront of promoting creativity and innovation, and Polaris exemplifies our commitment to fostering a vibrant media culture. With our mascot, Polly the purple cow, by our side, we aim to illuminate the dreams and aspirations of every participant.”

About Wilson College: Founded in 1832, Wilson College is a distinguished educational institution affiliated with the University of Mumbai. Committed to academic excellence and holistic development, the college offers a wide range of undergraduate and postgraduate programs in arts, science, and commerce.

Prepare to be enthralled by Polaris, a media festival like no other. Join us on July 27th and 28th at Wilson College, Girgaon, Mumbai, as we rediscover the magic of creativity and celebrate the return of this spectacular event. Let your imagination take flight and explore the boundless horizons of media at Polaris!

For media inquiries, interview requests, and event information, please contact:

Sara Satam {Media Relations Manager}

Email: sara.satam@yahoo.com

Wilson College Media/PR Department

Chowpatty, Girgaon,

Mumbai, India

Website: www.wilsoncollege.edu

Email: pr@wilsoncollege.edu

New Delhi – CP PLUS, a global leader in cutting-edge security and surveillance technology, is proud to announce the unveiling of its Next-Gen Experience Center. Designed to demonstrate breakthrough innovations, CP PLUS World promises to reshape the future of smart security by enabling the public to come explore, test, and use the most advanced security inventions first-hand.

Situated in Nehru Place, CP PLUS World is the brand’s latest groundbreaking initiative to educate the public about the advanced capabilities of pioneering surveillance systems. Since its inception 18 years ago, CP PLUS has been continuously investing efforts and resources to not just spread awareness among the public about the benefits of technology but also to train and educate the masses on how to better use and apply these advancements in their daily lives.

Leveraging the best of technology to create more value for the end-user, CP PLUS provides a sneak peek into the brand’s latest product line, while also giving live demonstrations to better understand how these technologies work. Making breakthrough solutions more accessible, the CP PLUS World Experience Center also showcases most of CP PLUS vertical solutions through different zones such as AI-powered Solutions, Intelligent Network Solutions, Smart Home Solutions, among the others.

Launched with the goal of helping the public better learn and understand modernday technologies such as artificial intelligence and the Internter-of-Things, CP PLUS World offers a revolutionary experience where the users can even take training sessions by skilled professionals.

“We are excited to open our first and one-of-a-kind Experience Center in the heart of India’s tech Bazaar. CP PLUS is the most advanced such center in the whole of India, offering the widest portfolio of hi-tech solutions for first-hand learning experience. With this new store and many more to come, our goal is to provide every Indian with the best of security solutions to enhance the quality of life they enjoy”, adds Mr. Aditya Khemka, Managing Director, CP PLUS (Aditya Group).

Now with the successful launch of CP PLUS World in New Delhi, the brand is set to open 10 more of its experience centers across the country in the upcoming few months. CP PLUS World will also be holding Hands-On Training Programs for the products showcased in the store under the brand’s Training Division. Trained by skilled professionals on the various applications of leading-edge surveillance solutions, CP PLUS will be playing an integral role in shaping the workforce for the security industry.

Website: https://www.cpplusworld.com.

Shree Sai Multispeciality Hospital & ICU, a renowned healthcare institution known for its commitment to excellence, is excited to announce the launch of its affordable and cashless medical services, available now at Vasai West. With a strong focus on making quality healthcare accessible to all, Shree Sai Multispeciality Hospital & ICU aims to redefine patient care standards by providing cost-effective and cashless facilities in Vasai.

Vasai-Virar has long needed affordable healthcare solutions, and Shree Sai Multispeciality Hospital & ICU is proud to bridge this gap by introducing a range of low-cost medical services without compromising on quality. With a vision to serve the community better, the hospital has taken significant strides to ensure that financial constraints do not become a barrier to receiving top-notch medical attention.

“At Shree Sai Multispeciality Hospital & ICU, we firmly believe that access to high-quality healthcare is a fundamental right, not a privilege. The launch of our affordable and cashless medical services is a testament to our commitment to making healthcare accessible to every stratum of society. Our goal is to provide exceptional healthcare without putting undue financial burden on our patients,” said DR. Padmaraj Patil, Founder of Shree Sai Multispeciality Hospital & ICU.

Basic Healthcare Consultations: Shree Sai Multispeciality Hospital & ICU offers budget-friendly consultations with experienced physicians across various specialties. These consultations are designed to address common health concerns promptly and effectively.

Essential Diagnostic Services: The hospital provides a range of essential diagnostic services at competitive prices, including blood tests, sonography, ECGs, and more. These services aid in accurate and timely diagnoses, leading to more effective treatment plans.

Cost-Effective Medications: Shree Sai Multispeciality Hospital & ICU maintains a well-stocked pharmacy with a wide range of cost-effective medications. The hospital’s pharmacists also provide guidance and support to patients regarding their medications.

Cashless Hospitalization: Shree Sai Multispeciality Hospital & ICU is proud to offer cashless hospitalization services to eligible patients. Through tie-ups with leading insurance providers, the hospital aims to simplify the payment process and ease the financial burden on patients during hospital stays.

Free Health Camps: The hospital organizes periodic free health camps in and around Vasai to promote preventive healthcare and raise health awareness in the community. These camps include free medical check-ups, consultations, and screenings.

Shree Sai Multispeciality Hospital & ICU is conveniently located in Vasai west and is well-equipped with state-of-the-art medical technology, modern facilities, and a compassionate team of healthcare experts. The hospital’s commitment to quality and affordability has earned it recognition as a leading healthcare institution in the region.

To learn more about Shree Sai Multispeciality Hospital & ICU’s affordable and cashless medical services and to schedule appointments.

Please visit bit.ly/ShreeSaihospital or call 09890747189.

Principle Infra Projects Ltd a master infrastructure developer company aiming to create Next-Gen-Cities and Modern-Villages by connecting the Urban to the Rural, announces the successful completion with proof of concept of its flagship online portal www.LandExchange.in brainchild of Investor, Founder & CEO Mr. Solomon Peter.

www.LandExchange.in a leader in providing LAND as a preferred savings product for a secured future is excited to announce the successful completion of one of its product BABYLON GARDENS a “Minimum Investment Maximum Land” program, getting more than 200 people together in collective ownership farming program, through its cutting-edge platform that promises to revolutionize the way of having the unorganised sector of land transaction completely convert into a highly organised and open source platform for Information , Interaction & Transaction.

www.LandExchange.in is the result of more than a decade of research & development completely bootstrapped to arrive at a 360-degree whole product scenario for adding LAND as an added portfolio product vis-à-vis with established traditional savings product like Fixed Deposit, Mutual Fund, Gold, Shares & high-cost Real Estate. This innovative platform is designed to address main challenges like TITLE, LOCATION, FINANCE and most importantly RESALE when one buys LAND. It aims to provide a digital market place for everyone who is wanting to sell and buy land, since www.LandExchange.in is a generic platform the reach visibility helps a larger demographics to participate in the LAND ownership, thereby not restricting land ownership among the few wealthy of the country.

As the founder says “LAND is the foundation of everything in this world. Throughout history every human being, kingdom or nation has wanted to own control and capitalize land as their primary identity and resource.

LAND in today’s percept is more secure, stable and tangible asset worth the sweat of the brow, strength of the back and courage of the heart for every individual who saves penny by penny to own a piece of pride called LAND. Owning Land throughout time immemorable has been a symbol of being fruitful, prosperous and wealthy”.

As he says “Own your LAND, Own your Country”.

“We are thrilled to introduce www.LandExchange.in and the entire ecosystem, www.LandDiscovery.in, www.LandCard.in, www.LandTraders.in, www.Landroi.in with specialised dedicated CRM to defining the entire eco system with over 20 programs as technology engines as Sales boosters, Marketing boosters, Fintech engines & Modular construction in the eco system designed & dedicated to ensure a complete open-source program for the people to buy and sell LAND. www.LandExchange.in endeavours to remove the speculation & manipulation around the pricing of the land in India by defining the forward and backward integration to establish parameters for price discovery in all projects listed on LandExchange. LandExchange through its program gives the financial lenders a through clarity on the title and FMV (fair market value) with relisting and recovery mechanism to lenders. A team comprising of professionals from Legal, architect, inhouse IT tech, sales, Land acquisition etc, with years of professional and practical experience of working in the field are responsible for handholding the LAND buyers in their Land Discovery journey of owning land. We are confident that in India where 16% of the world population is staying on 3% of the global geographical area, www.LandExchange.in will bring the confidence of owning land as a secured tangible wealth creating product for the Indian market and enable more and more people to own Land.

Dr Adish Aggarwala, President of the Supreme Court Bar association being felicitated by Advocate Partho Sarkar, President Western Region, Insolvency and Corporate Professionals Association of India (ICPAI), Advocate Nilesh Ojha, National President, Indian Bar Association and other dignitaries.

Dr. Adish Aggarwala (Sr. Advocate) was felicitated on 22nd July, 2023 at Mumbai on his being elected as the President of Supreme Court Bar Association by Indian Bar Association, Insolvency and Corporate Professionals Association of India and International Committee of Jurists for Human Rights Protection.  The program was attended by representatives of various Bar Associations, Governing Body members of Western India Regional Council of Chartered Accountants of India, including its chairman Sh. Arpit Kabra, faculties of various law schools including Government Law College, and prominent members of the civil society.

Adv. Partho Sarkar introduced Dr. Aggarwala, and described his outstanding academic and professional achievements, his holding of important positions in the Central Government and with various State Governments, and also various important positions in numerous Global Jurist Associations and bodies.

Dr. Adish Aggarwala (Sr. Advocate) took the participants through his struggles in life, rising from the position of a Clerk in an Advocate’s Office to holding the Office of Advocate General and becoming an elected representative in various Bar Councils and also premier Bar Associations in India.

Dr Adish Aggarwala addresses the audience on the occasion of his felicitation in Mumbai on 22nd July, 2023

To underscore the strength of people’s power towards pursuing judicial reforms, Dr. Aggarwala shared his recent experience when 6000 advocates and other commoners assembled in Delhi on 9th July 2023, when the heaviest rainfall was witnessed and life was almost brought to a standstill. Dr. Aggarwala also touched upon the power of spirituality in terms of the strength one can gain from reciting the Hanuman Chalisa.

Dr. Aggarwala highlighted the uncle-judge syndrome rampant in the Judiciary. He emphasised his crusade against  the practice of lawyers practicing in the same court wherein their relatives are Judges and it creating a situation where though an Advocate may not personally appear before his relative Judge, but the appearance is indirect either through his associate advocates and otherwise communication channels amongst peer judges are always open which can be put to misuse. Dr. Aggarwala shared his experience about the displeasure he earned from the judges and other authorities for exposing the practice of the apparent nexus amongst select Advocates and Judges. He also lamented the shaken public confidence in the Judiciary because of the misconduct by a couple of Advocates and Judges, and the need to address this.

Dr. Aggarwala stressed the need for urgent structural reforms in the Judiciary by way of structural reforms. If an erring High Court Judge is found inappropriate or is indulging in abuse of power, transfer to any other High Court is not the solution, since a Judge who is unfit for one High Court he would be unfit for any other High Court, and steps should be taken for his removal to send a clear message, that no one is above the law.

Dr. Aggarwala advised the legal fraternity that to survive in the legal profession, the way forward is digitisation and transformation to a paperless office, and lauded the present CJI, Dr. D.Y. Chandrachud for leaving no stone unturned so that by effective implementation of digitisation speedy and effective justice delivery reaches to the last mile in the remotest corners of the country. Dr. Aggarwala underlined the various kinds of training programs, organised by the Supreme Court in its march towards digitisation and emphasized the role of Dr. D.Y. Chandrachud in ensuring that justice delivery becomes smart and efficient.

Other panel speakers were Adv. Subhash Jha, Adv. Partho Sarkar, Adv. Nilesh Ojha and Adv. Ghanshyam Upadhyay who built on the momentum laid by Dr. Aggarwala, and concurred with his views that unless the Judiciary is reformed, the collapse of the fabric of an orderly society is imminent and that the Judiciary is for the benefit of the common public and not the other way round. Adv. Ghanshyam Upadhyay highlighted that advocates should behave themselves as independent officers of the court, rather than being meek and submissive, only to remain in the good books of Judges to secure favorable orders; and in the process, equity and justice is the casualty that can be ill-afforded by the society at large. He stressed that unless Advocates unite and raise their voices wherever there is bias, corruption or misconduct indulged by anyone, be it Judges or Advocates, without which judicial dispensation to the benefit of society cannot improve.

The program was compered by Adv. Saurabh Khanna and prominent advocates fighting for the cause of commoners. Adv. Nilesh Ojha, Adv. Partho Sarkar, Adv. Dipali Ojha, Adv. Nicky Pokar, Adv. Subhash Jha, Adv. Ghanshyam Upadhaya, Adv. Vijay Kurle, Adv. Tanvir Nizam, Adv. Rajesh Panchal and Adv. Ishwarlal Agrawal were also felicitated on this occasion by Dr. Adish Aggarwala.

Netflix has experienced a remarkable upswing in its subscriber base, indicating a fruitful outcome of its rigorous measures against password sharing. The strategic move has proven to be effective in curtailing unauthorized account access and driving substantial growth in the platform’s user numbers.

As Netflix continues to strengthen its stance against password misuse, the company’s efforts are visibly paying off, leading to an impressive spike in new subscriptions. This recent growth trend not only underscores the platform’s appeal to audiences but also highlights the positive impact of combating unauthorized account usage.

The crackdown on password sharing is a pivotal step taken by Netflix to safeguard the interests of its genuine subscribers and protect its exclusive content offerings. The strategic decision has garnered widespread attention within the industry and among users, as it demonstrates the company’s commitment to delivering a seamless and secure streaming experience.

Industry analysts are closely observing the ramifications of this bold move, as it sets a precedent for other streaming services seeking to tackle similar challenges. The success of Netflix’s subscriber growth strategy stands as a testament to its dedication to providing a premium service while preserving the integrity of its platform.

With this latest surge in subscribers, Netflix is undoubtedly poised to solidify its position as a dominant player in the fiercely competitive streaming industry. As the company forges ahead, it remains focused on building a sustainable and thriving ecosystem that continues to captivate audiences worldwide.

Department for Promotion of Industry and Internal Trade (DPIIT) has introduced Quality Control Orders making BIS standard compulsory for all kinds of Footwear. Three type of products, Hawai Chappals, Sandals and Slippers and Sports Shoe are exempted till 31st December 2023.

Though the footwear industry is not against implementing quality standards on footwear, the industry believes that the current standards and implementation directions are not scientific.

They raise many points to substantiate that the standards published are not scientific.

BIS has published one standard for Sports Footwear – General Purpose. But this standard is the same for an Injection mould PVS shoe which will cost Rs 300 in the market and for sports shoes made by multinational companies costing Rs 10,000.

Similarly, Hawai Chappal has the same standard for a non-branded product costing 100 rupees and a branded product costing 1000 rupees. A kids footwear made of soft EVA sheet and a direct moulded PU footwear have the same standard. The industry points out that there are many other such issues in testing, in procedures etc. More over 75% of the Indian Footwear Industry is from unorganised sector and the sector employs about 44.2 lakhs people as per a Government study. The majority of this unorganised sector are in the MSME sector and they will not be able to follow BIS if the standards are not scientifically fixed and simplified. The end result will be closure of the entire MSME and only the existence of a handful of organised and many multinational players.

The industry believes the following matters must be considered and quick action taken to save the MSMEs from losing out.

  1. The Footwear Industry is not against BIS or Quality
  2. The current standards and Implementation procedures are not scientific or practical and need an immediate
  3. Micro and Small companies were exempted from BIS by the Government before. The industry requests to continue the exemption for micro and small units from these
  4. A time of 2-3 years should be given to all Industries till BIS brings out proper standards which can cover product category, product price, process of manufacturing and raw material used in manufacturing. The most important thing is to understand that time is required to build sufficient infrastructure by BIS or other organisations for testing and implementation and also for assuring availability of suitable raw materials which will conform to BIS
  5. Enforcement of BIS should not be retrospective. It should be applicable only on the products manufactured after the final date implementation of BIS and not on goods manufactured before the BIS implementation This avoids a huge waste of products and losses in the industry.

The footwear industry looks forward to a correction by the immediate intervention of government in this regard with MSME Ministry, DPIIT and Commerce Ministry at the earliest for saving the MSME Sector.

The footwear industry is planning to launch a campaign’ “One size won’t fit all” to bring it to the notice of the general public.

MSME Footwear Action Council Chairman VKC Razak, General Convenor Maliyakkal Babu, CIFI Kerala Chapter President PP Muzammil, Fooma Kerala President Rajith Mullasseri and General Secretary Shamsudheen etc. attended the press conference held in Calicut.

Twitter: https://twitter.com/MSMECounsil

Facebook: https://www.facebook.com/profile.php?id=100094431281571