EBB X FLO, founded by Akash Kumawat and Anusha Tallam, has challenged the status quo in the marketing and branding industry with their cutting-edge strategies and services. Their unique approach, fueled by research-driven insights and design integration, delivers a dimensional brand experience that resonates with customers.

In an industry overrun by mass marketers and agencies, EBB X FLO has disrupted the norm and introduced three new fundamental segments in marketing and branding. These segments include Harmonized Marketing, which focuses on a harmonized creative brand strategy that comes from a space of objective and purpose, rather than just a means to market to the audience. Another segment is Brand Therapy, which provides a studied and applied therapy module for brands. The purpose of this segment is to help brands heal or relive their purpose, reimagine their roadmap, and stay aligned with growing market trend or establish themselves from the scratch. The third segment, Creative Confidants focuses on building communities, experiences, curation and reflecting actuality.

The studio’s innovative approach and unique services are set to change the way businesses view marketing and branding in the post-covid era. As the first movers in this segment, EBB X FLO believes it is essential to evolve the way things are currently executed, rather than merely changing them.

With businesses needing to adapt to changing times to succeed in today’s market, EBB X FLO’s approach is more important than ever. Their services are designed to capture and amplify a brand’s essence, ensuring that it stands out from the competition.

Akash Kumawat emphasizes that pioneering a new approach to marketing and branding is essential for progress in the industry. Merely changing existing practices is not enough; a fundamental evolution is necessary for growth and innovation.

Anusha Tallam asserts that their innovative approach and distinctive set of services will revolutionize the way clients perceive marketing and branding in a post-Covid world. Their goal is to assist businesses in achieving their objectives and delivering a multi-dimensional brand experience to their customers, emphasizing the importance of staying ahead of the curve in the rapidly evolving marketing landscape.

Preston Consulting and EdTech Private Limited (www.preston.co.in), one of India’s leading EdTech companies with multiple brands such as ‘GoIreland’, ‘GoFrance’ and ‘GoStudy Loans’ is now Certified™ as Great Place to Work®.

Speaking on this new achievement during their annual Gala Night celebrations in Chennai, their Managing Director Mr.Ilaya Bharathi mentioned, “Preston strives to provide an environment where innovation thrives and all employees can reach their full potential. So we’re proud to announce that our organisation has been named one of India’s Best Workplaces.”

Great Place to Work® is the global authority on workplace culture, employee experience, and the leadership behaviours proven to deliver market-leading revenue, employee retention, and increased innovation.

Revealing the secret to their success he said, “Preston takes a lot of pride in our sharp, creative team members, and we’re thrilled that they’ve rated us among the best workplaces in the country. Whether it’s during an all-week ideathon, one of our lively fireside chats, or our collaboration across branches in our day to day operations, Preston offers a fun and transparent workplace that recognizes employees’ ideas and hard work. Our employee practices, programs and aspects of our culture makes our company attractive to  candidates looking for a job, especially freshers. Our people have contributed immensely to our growth, valuation and competitive position in the market in such a short period. Our approach to management makes our employees feel comfortable taking risks, trying new approaches to solve problems and contributing ideas to improve our business. Staying competitive and delivering innovation to the market requires fresh perspectives from the workforce. The  Great Place to Work® Certification has given us that extra push to succeed by creating a supportive, cooperative atmosphere that lets our employees solve problems using the full range of their talents and ideas”

Great Place to Work® Certification isn’t something that comes easily – it takes ongoing dedication to the employee experience. It’s the only official recognition determined by employees’ real-time reports of their company culture. Earning this designation means that Preston is one of the best companies to work for in India.