In a market ripe with potential, Awestruck stands out as a game-changer in the Indian gifting industry. It fuses state-of-the-art technology with a deep understanding of contemporary consumer needs. Rooted in the delivery of not just gifts but extraordinary experiences, Awestruck serves a discerning clientele that values innovation, personalization, and sustainability.

Distinctive Approach with Luxurious Collaborations

Awestruck sets itself apart through strategic alliances with luxury brands and skilled local artisans, curating a product range that embodies the diverse Indian culture while resonating with contemporary preferences. This unique collaboration results in exclusive offerings that instill a sense of pride and a touch of the extraordinary, making every Awestruck luxury gift hamper a symbol of prestige and luxury.

Revolutionizing Corporate Gifting

Awestruck has also made significant strides in the corporate gifting sector, a niche that is experiencing substantial growth. Following extensive research involving numerous businesses and their employees, Awestruck has tailored its offerings to align with the dynamic trends and aspirations of different generations. Each gift hamper is designed to resonate with the recipient’s lifestyle and aspirations, thereby boosting morale and fostering a positive corporate culture. This thoughtful approach has not only earned praise from users but also positioned Awestruck as a pioneer in the market.

Investor Opportunity in a Growing Economy

For investors, the allure of Awestruck lies in its robust potential for growth within the booming Indian economy, where luxury and personalized consumer spending are on the rise. Awestruck’s commitment to leveraging advanced analytics to enhance user experience is a testament to its forward-thinking approach, promising to set new standards in how gifts are chosen and appreciated. This commitment ensures Awestruck’s future dominance in the premium segment of the market, a fact that potential investors can be confident in.

About Awestruck:

Awestruck is a visionary gifting platform that redefines how gifts are given and received. By harnessing technology and exceptional customer insight, Awestruck crafts and delivers gifts that are as unique as the individuals who receive them. The company is headquartered in Thane, Maharashtra, and continues to expand its influence in the luxury gifting market, driving trends and setting standards in the process.

For media inquiries, please contact:

Namrata Agrawal

hugs@awestruck.gifts

https://awestruck.gifts

Bangalore, India 11-10-2024 – Dark Matter Industries (DMI3D), a leader in 3D printing technology, is inviting creators of all kinds—interior designers, manufacturers, hobbyists, and students—to collaborate and turn their visions into reality. Located in Bangalore, DMI3D is dedicated to making advanced 3D printing accessible and collaborative, offering opportunities for everyone, from businesses to budding creators, to transform imagination into tangible results.

Empowering Bangalore’s Creative Minds

At DMI3D, the focus is on empowering creators and fostering innovation across industries. With expertise spanning sectors such as healthcare, aerospace, interior design, and product development, DMI3D provides a platform for designers, engineers, businesses, and hobbyists to collaborate and bring ideas to life. The company supports everything from early-stage concepts to complex prototypes, ensuring that every project receives the expertise and
resources needed for success.

DMI3D also extends an open invitation to businesses, manufacturers, and hobbyists alike: bring your ideas, and together, let’s make them a reality. The company welcomes school and college students eager to explore 3D printing technology and work on innovative projects.

“Our mission is to be the go-to destination for anyone with a vision,” says Anirudh Rajapur, CEO of DMI3D. “Whether you’re a business in need of a prototype or a student working on a creative project, we help refine and develop ideas into real-world solutions. We don’t just print objects—we help you imagine and create them.”

About Dark Matter Industries (DMI3D)

Dark Matter Industries (DMI3D) is a pioneering 3D printing company based in Bangalore, India, committed to transforming imagination into reality through advanced digital manufacturing. Specializing in 3D printing, 3D scanning, and design optimization, DMI3D offers fast, affordable, and high-quality solutions tailored to meet the needs of businesses, individual creators, and industries ranging from healthcare to aerospace. With a mission to push the boundaries of innovation, DMI3D empowers creators of all levels to bring their ideas to life, from prototyping to final product manufacturing. For more information, visit www.dmi3d.in.

Contact Information
Media Contact:
Anirudh Rajapur
CEO
Phone: +91 8197148093
Email: info@dmi3d.in
Website: www.dmi3d.in

Thane, June 2024 – Aakashe (formerly known as Hella Infratech) proudly announces the launch of its groundbreaking Instant Drone Imagery Platform, ushering in a new era of efficiency and accessibility in high-quality drone imagery. Designed to address the pressing need for instant access to drone imagery, Aakashe’s platform offers unparalleled convenience and flexibility for professionals across various industries.

Traditionally, procuring drone imagery data has been a time-consuming and costly affair, with customers often facing months-long waits for data acquisition and processing. However, with Aakashe’s subscription-based model, customers can now access high-quality imagery instantly, eliminating the headache of waiting for data procurement.

“Our platform is all about empowering our customers,” says Aakashe CEO & Co-Founder, Mr. Ankush Sengupta “We understand the frustrations of waiting for drone data and the significant cost implications it entails. With Aakashe, we’re flipping the script by offering instant access to high-quality imagery in a subscription model, giving our customers the flexibility to pay as they work.”

“We’re in the process of stimulating demand and expanding our repository, so we appreciate our customers patience as we navigate this exciting phase of growth,” adds Mr. Ankush.

The subscription model not only reduces the financial burden on customers but also opens up opportunities for small and medium-sized projects that were previously unable to afford costly drone data procurement. By democratizing access to drone imagery, Aakashe is levelling the playing field and enabling more projects to leverage the benefits of aerial data collection.

With its commitment to innovation and customer-centric solutions, Aakashe is poised to revolutionize the way professionals’ access high-quality aerial data. To learn more about Aakashe and its Instant Drone Imagery Platform, visit www.aakashe.com.

The recent World Economic Forum in Davos, Switzerland, witnessed a dynamic display of India’s economic prowess and entrepreneurial spirit. Mr. Meghdut Roy Chowdhury, Chief Innovation Officer and Executive Director at Techno India Group, one of the largest educational conglomerates in India, played a key role in showcasing India’s potential on the world stage.

A Davos veteran, Mr. Meghdut Roy Chowdhury described the forum as a place of inspiration, networking, and agenda-setting for the year ahead. He helped curate talks at the India Engagement Center, India’s official pavilion, highlighting the nation’s emergence as a significant global economic and innovation hub.

India was consistently presented in a positive light, frequently described as an up-and-coming superpower with references to the “decade of India.” Mr. Meghdut Roy Chowdhury’s curated sessions, titled “New Age India” at the India Engagement Center with Yashraj Akashi, brought the concept of “New Age India” to life, showcasing the country’s diverse talent and entrepreneurial drive.

Esteemed speakers included Shri. Balamurugan D., Joint Secretary at the Department for Promotion of Industry and Internal Trade (DPIIT); Raju Narisetti, Leader, Global Publishing at McKinsey & Company; Nishith Desai, Founder of Nishith Desai Associates; Edith Nordmann, Member of the Task Force on Future of Work, Skilling, and Mobility under B-20 India; and Bharat Kaushal, Managing Director of Hitachi India. In addition, “Taking India’s New Age Entrepreneurship to The World” featured distinguished speakers like Shri. Rajesh Kumar Singh, DPIIT Secretary, Govt of India; Vaishali Sinha, Co-Founder of Renew Power Foundation; Yat Siu, Founder of Animoca Brands (Metaverse & Blockchain Technologies); Zubaida Bai, CEO of Grameen Foundation; and Chetan Baregar, Co-Founder of Recykal.

“The Global Indian: Catalysts of Global Change” took center stage at the 54th Annual Meeting of the World Economic Forum in Davos-Klosters on January 17, 2024. Organized to explore the influential role of Indian leaders in shaping global paradigms, the discussion featured a distinguished lineup of speakers including Pavan Sukhdev, CEO of GIST Impact; Asha Jadeja, Chairman of Motwani Jadeja Foundation; Puneet Renjhen, Board Member of Mahindra Group; Raju Narisetti from McKinsey (New Age Industry Catalyst); Shuchin Bajaj, Founder Director of Ujala Cygnus; and Tapan Singhel, MD & CEO of Bajaj Allianz General Insurance.

Collaboration was a central theme, with Mr. Meghdut RoyChowdhury championing partnerships as drivers of growth and innovation. The partnership between the PhD Chamber of Commerce, edge entrepreneurs, and Invest India highlighted this focus and presented India’s new age energy and potential to the world.

Significantly, the discussions at the World Economic Forum also highlighted the growing influence of Artificial Intelligence (AI) in shaping the global economic landscape. With India at the forefront of this revolution, Mr. Meghdut RoyChowdhury emphasized the critical role AI plays in enhancing business operations, governance, and societal welfare. He pointed out successful AI initiatives in India that are setting benchmarks in healthcare, agriculture, and smart cities, showcasing how technology can be harnessed to solve real-world problems efficiently. The forum served as an excellent platform to demonstrate how Indian innovations in AI are not only technologically advanced but also socially inclusive, further reinforcing India’s position as a global hub for cutting-edge technology and innovation.

Looking ahead, Mr. Meghdut RoyChowdhury wants to see increased representation from West Bengal at Davos, like the strong presence of other Indian states promoting their achievements. He believes that a larger, more focused effort will further amplify New Age India’s dynamism and optimism on global platforms.

Mr. Meghdut Roy Chowdhury concludes that India’s success at Davos depends on collaborative efforts and a unified commitment to advancing the nation’s interests on the international stage.

https://www.meghdutroychowdhury.com

In the annals of entrepreneurial success stories, few are as inspiring and remarkable as that of Sudhir Windlass. From modest beginnings, Sudhir has risen to become a prominent figure in the business world, renowned for his vision, determination, and unwavering commitment to excellence. His journey from humble origins to the pinnacle of success is a testament to the power of perseverance, innovation, and sheer hard work.

Early Life and Education

Sudhir Windlass was born into a middle-class family in a small town in northern India. Growing up, he was instilled with the values of hard work, integrity, and resilience by his parents, who ran a small business of their own. Despite facing financial constraints, Sudhir displayed a keen intellect and a natural aptitude for business from a young age.

After completing his schooling, Sudhir pursued BALLB and completed his bachelor’s in law. While studying he assisted his father in their small factory which inspired Sudhir to take the small workshop to a worldwide name.

The Journey Begins

Armed with ambition and a hunger for success, Sudhir kept working hard and increased efficiency in his manufacturing unit. Despite facing numerous challenges and setbacks in the initial stages, Sudhir remained undeterred, drawing inspiration from his upbringing and the lessons imparted by his parents.

Through hard work, perseverance, and a relentless focus on quality, Sudhir’s business began to gain traction. His keen business acumen and ability to spot emerging trends allowed him to stay ahead of the curve and capitalize on new opportunities. With each success, Sudhir reinvested his profits into expanding his business, gradually building a reputation for excellence and reliability in the industry.

The Rise of Windlass Industries

As Sudhir’s business continued to grow, he diversified into new sectors, expanding his footprint across different industries. In the early 2000s, Sudhir founded Windlass Group, a conglomerate with interests in manufacturing, real estate, infrastructure, and technology. Under his visionary leadership, Windlass Industries quickly emerged as a leading player in the market, known for its innovative solutions and customer-centric approach.

One of the key factors behind Windlass Group’s success was Sudhir’s unwavering commitment to quality and innovation. He invested heavily in research and development, fostering a culture of creativity and experimentation within the organization. This relentless pursuit of excellence enabled Windlass Industries to develop cutting-edge products and solutions that set new benchmarks in the industry.

Building a Legacy

Over the years, Sudhir Windlass’s leadership and vision have propelled Windlass Group to new heights of success. Today, the company stands as a testament to Sudhir’s entrepreneurial spirit and his ability to turn challenges into opportunities. With a diverse portfolio of businesses and a global presence, Windlass Industries continues to thrive, driven by Sudhir’s relentless pursuit of excellence and his unwavering commitment to innovation.

Beyond his business endeavors, Sudhir Windlass is also known for his philanthropic efforts and his commitment to giving back to society. He has been actively involved in various charitable initiatives aimed at promoting education, healthcare, and social welfare. Sudhir firmly believes in the importance of using his success to make a positive impact on the lives of others, and his philanthropic work reflects his dedication to creating a better world for future generations.

Looking Ahead

As Sudhir Windlass reflects on his journey from humble beginnings to business tycoon, he remains grateful for the opportunities that life has afforded him. He attributes his success to a combination of hard work, determination, and a never-say-die attitude, and he hopes to inspire others to pursue their dreams with the same passion and tenacity.

As he looks ahead to the future, Sudhir remains committed to pushing the boundaries of innovation and driving positive change in the world. He is excited about the opportunities that lie ahead and is confident that Windlass Industries will continue to lead the way in shaping the industries of tomorrow. With Sudhir Windlass at the helm, the future is indeed bright, and his journey from humble beginnings to business tycoon serves as a powerful reminder that with dedication and perseverance, anything is possible.

As the senior living industry continues to evolve, the demand for innovative facility management solutions tailored to the unique needs of seniors is on the rise. Spade Care, a leading provider of facility management services, is at the forefront of this revolution, offering cutting-edge solutions designed to enhance the quality of life for seniors and their families.

Understanding the Needs of Seniors

Seniors have unique needs and preferences when it comes to facility management. From safety and security to comfort and convenience, every aspect of the living environment plays a crucial role in enhancing their quality of life. Recognizing this, Spade Care places a strong emphasis on understanding the specific needs of seniors and tailoring its facility management solutions accordingly. Through in-depth consultations and personalized assessments, Spade Care ensures that each senior receives the care and support they need to live comfortably and independently.

Innovative Technology Solutions

One of the key pillars of Spade Care’s facility management approach is its use of innovative technology solutions. From smart home automation systems to advanced monitoring devices, Spade Care leverages cutting-edge technology to enhance the safety, security, and well-being of seniors. For example, smart sensors can detect falls or emergencies and alert caregivers immediately, ensuring rapid response times and peace of mind for residents and their families. Similarly, automated medication dispensers can help seniors manage their medications more effectively, reducing the risk of medication errors and improving overall health outcomes.

Personalized Care and Support

At the heart of Spade Care’s facility management philosophy is its commitment to providing personalized care and support to each resident. Unlike traditional facility management companies that offer one-size-fits-all solutions, Spade Care takes a tailored approach, recognizing that every senior has unique needs and preferences. Whether it’s assistance with daily activities, medication management, or specialized healthcare services, Spade Care’s team of dedicated caregivers is on hand to provide compassionate and professional support around the clock.

Creating a Safe and Supportive Environment

Safety and security are paramount in senior living facilities, and Spade Care goes above and beyond to create a safe and supportive environment for residents. From implementing stringent security protocols to conducting regular safety assessments, Spade Care ensures that resident’s feel secure in their surroundings at all times. Additionally, Spade Care’s team of trained professionals is available 24/7 to address any emergencies or concerns, providing residents and their families with peace of mind and reassurance.

Promoting Independence and Well-being

While safety and security are essential, Spade Care also recognizes the importance of promoting independence and well-being among seniors. Through a range of wellness programs and recreational activities, Spade Care encourages residents to stay active, engaged, and socially connected. Whether it’s yoga classes, art therapy sessions, or group outings, Spade Care’s comprehensive approach to facility management goes beyond basic care to enrich the lives of residents and foster a sense of community and belonging.

Continuous Improvement and Adaptation

Innovation is an ongoing process, and Spade Care is committed to continuous improvement and adaptation in its facility management approach. By staying abreast of the latest trends and developments in the senior living industry, Spade Care ensures that its services remain at the forefront of innovation and excellence. From incorporating feedback from residents and their families to embracing new technology solutions, Spade Care is always looking for ways to enhance the senior living experience and exceed expectations.

Innovative facility management solutions are essential for providing seniors with the highest quality of care and support. Through its commitment to innovation, Spade Care is leading the way in revolutionizing the senior living experience. By leveraging cutting-edge technology, providing personalized care and support, and creating a safe and supportive environment, Spade Care is setting new standards for excellence in senior living facility management. As the demand for senior living services continues to grow, Spade Care remains dedicated to enhancing the lives of seniors and ensuring that they can live with dignity, independence, and peace of mind.

In the dynamic world of real estate, innovation is the driving force behind the evolution of residential development. Today, we sit down with Pranav Rastogi, the visionary CEO of a prominent real estate development company, to delve into the realm of innovation in residential development. With a keen eye for emerging trends and a passion for creating sustainable and livable communities, Pranav Rastogi offers valuable insights into the latest innovations reshaping the landscape of residential development.

Pranav Rastogi is a seasoned entrepreneur with a wealth of experience in the real estate industry. With a background in engineering and a deep-seated commitment to excellence, he has spearheaded numerous groundbreaking projects that have set new standards for innovation in residential development. Through our conversation, we explore the various facets of innovation in residential development and the role it plays in shaping the future of urban living.

Smart Technologies: Transforming the Home Experience

One of the most prominent trends in residential development is the integration of smart technologies into homes. Pranav Rastogi emphasizes the transformative impact of smart technologies, stating, “Smart homes are no longer just a luxury – they are becoming increasingly essential in today’s digital age.” From automated lighting and climate control systems to voice-activated assistants and security cameras, smart technologies are revolutionizing the way we interact with our homes. By offering enhanced convenience, comfort, and security, these technologies are reshaping the home experience and setting new standards for modern living.

Sustainability: Building for the Future

Innovation in residential development also extends to sustainability, with a growing emphasis on eco-friendly practices and materials. Pranav Rastogi underscores the importance of sustainability in creating resilient and environmentally conscious communities. “Sustainability is not just a buzzword – it’s a fundamental principle that guides our approach to development,” he explains. Through the use of energy-efficient designs, sustainable building materials, and renewable energy sources, developers are reducing the environmental impact of residential projects and creating healthier, more sustainable communities for future generations.

Design Innovation: Creating Inspiring Spaces

Another key aspect of innovation in residential development is design. Pranav Rastogi emphasizes the importance of creating inspiring and functional spaces that enhance the quality of life for residents. “Design plays a crucial role in shaping the way we experience our homes and communities,” he states. “By incorporating innovative design elements, such as open floor plans, natural light, and green spaces, we can create environments that promote well-being and foster a sense of connection.” From modern architectural designs to thoughtfully curated amenities, design innovation is redefining the concept of urban living and elevating the residential experience for residents.

Modular Construction: Streamlining the Building Process

One of the most exciting developments in residential development is the adoption of modular construction techniques. Pranav Rastogi highlights the numerous benefits of modular construction, including reduced construction time, cost savings, and improved quality control. “Modular construction offers a more efficient and sustainable alternative to traditional building methods,” he explains. “By prefabricating building components off-site and assembling them on-site, we can accelerate the construction process and deliver projects more efficiently.” With its potential to revolutionize the building industry, modular construction is paving the way for faster, more sustainable, and cost-effective residential development.

Future Trends: Looking Ahead

As we look to the future of residential development, Pranav Rastogi sees endless possibilities for innovation. “The pace of technological advancement is accelerating, and with it, the potential for innovation in residential development,” he says. “From the integration of artificial intelligence and virtual reality to the development of sustainable smart cities, the future of residential development is incredibly exciting.” By staying at the forefront of emerging trends and embracing innovative approaches to development, developers like Pranav Rastogi are shaping the future of urban living and creating communities that are smarter, more sustainable, and more connected than ever before.

In conclusion, innovation is the driving force behind the evolution of residential development, reshaping the way we live, work, and interact with our environments. Through the integration of smart technologies, sustainability practices, design innovation, and modular construction, developers like Pranav Rastogi are redefining the concept of urban living and creating communities that are both innovative and inspiring. As we look to the future, the possibilities for innovation in residential development are limitless, promising a more sustainable, connected, and vibrant urban landscape for generations to come.

In the last several years, one has felt the summers getting hotter and drier every year. This is one of the direct effects of climate change and global warming. Across the world, one can clearly see the fingerprints of climate change and it is alarming, to say the least. While efforts are being made by government bodies, private agencies and individuals to reverse the effects of climate change, one has also been looking for ways or methods to protect oneself from the sweltering heat of the summer.

Rajiv Lunkad along with his brother Sanjog Lunkad both fourth generation entrepreneurs have been working across different industries and technologies and products that enable the world move towards adopting a sustainable lifestyle. While moving ahead in this direction, they have managed to put together a product which is now known as the first radiative cooling headwear cap to exist in the world.

Talking about the thought behind inventing this product, Rajiv says, “This summer was one of the hottest ever recorded in many places, leaving millions of people grappling with unbearable heat. As we anticipate a future of warmer summers fuelled by the climate crisis, we have to find ways to adapt to the changing environment. This cooling headwear cap, which is a first-of-its-kind product in this space, has been designed to make the summers a little more bearable for people.”

The duo have worked on several notable projects and lent their expertise to the development of technologies and products that have played an important role in introducing modern technologies One such being their innovation of fully illuminated traffic light project which has been implemented in the city of Mumbai and now being visibly replicated elsewhere in the country.

Elaborating further on the product, he states, “The cap has been made using radiative cooling material that will safeguard people from extreme heat when they are in an outdoor space. Apart from being made with sustainable material, the cap is energy-free and carbon neutral. The cap reflects maximum sunlight back through the atmospheric window into space creating a cooling effect on the inside. It can achieve a cooling of more than minus 5 degrees than the outside temperature.”

The product designed and developed by the duo entrepreneurs serves as yet another testimony to the fact that Entrepreneurs in India are
also filled with visionaries that can create the kind of products that would not only help the people in the country adhere to an environment-friendly and sustainable lifestyle but also enable the entire world to treat the environment more empathetically.

The team is gearing up to lauch the product commercially very soon in the
coming months.

SMC Group, India’s leading financial services company, has announced the appointment of Abhishek Chawla as Group Chief Product and Technology Officer. Over the last one year, SMC has been scaling its technology and product verticals as it continues to invest in the powerful synergy of technology, innovation, and financial services. Abhishek’s appointment is part of this strategy to further enhance SMC’s world-class financial products, accelerate creative development, and create large-scale impact. Abhishek will report to SMC Group’s CMD.

In his new role, Abhishek will lead SMC Group’s product and engineering verticals across its portfolio of products. He will also empower teams to bring sustained value to customers, partners, business associates and enhance user experience through technological innovations. Additionally, he will plan, manage, and oversee various activities within the department to ensure that efficient operations and cost-effective systems are developed and implemented to meet SMC’s immediate and future demands.

Commenting on the appointment, Subhash C Aggarwal, Chairman and Managing Director, SMC Group said, “The pursuit of innovation and great execution is at the core of SMC. We are thrilled to have Abhishek join us in strengthening this foundation and transforming financial products for our customers, partners and business associates. His strong expertise in tech innovation will further strengthen SMC’s commitment to creating value in customers’ lives and providing them with high-quality suites of financial products.”

With over 17 years of extensive experience, Abhishek holds expertise in conceptualization, design, development, implementation, management and production support of large scale and high availability applications. He has built and driven COEs along with owning and building technologies around Wallets, User Platforms, Lending, Payments etc.

Prior to joining SMC Group. Abhishek was a Vice President of Engineering with Byju’s. He has also worked in leadership roles at Paytm and Expedia earlier.

About SMC Group :

Established in 1994, SMC Global Securities Ltd is one of India’s leading financial solutions providers. Over the years, the company has grown into a diversified financial services company offering brokerage services, investment banking, wealth management, distribution of financial products, financing, insurance broking, clearing & depository services, fixed income securities, financial advisory services to corporates, institutions, high net worth individuals and other retail clients. It’s highly qualified workforce of about 4000 employees is serving to over 2.0 mn client base through a strong network of approx. 2,530 Sub Brokers and Authorized Persons. The company has footprints spread over 450+ cities across India.

To know more visit www.smctradeonline.com

Siaa, a fashion retailer specializing in traditional ethnic wear, is changing the way the world looks at Indian fashion. With their innovative product lines and commitment to quality, Siaa is revolutionizing the traditional Indian fashion industry.

Since its inception in 2016, Siaa has quickly risen to become one of the most respected names in the ethnic clothing industry. Through their creative designs and high-quality fabrics, Siaa is pushing the boundaries of traditional Indian fashion. From their signature kurtis to their wide variety of sarees, Siaa has something for everyone.

Their commitment to quality and customer satisfaction doesn’t stop at their products. Siaa is proud to offer an online shopping experience that is second to none. Their website offers a variety of features, such as detailed product descriptions and product reviews, that make it easy for customers to find exactly what they need. Additionally, they offer a wide selection of payment methods and easy returns, ensuring that customers have the best possible shopping experience.

It’s not just customers that are benefitting from Siaa’s success. The company has created a number of jobs in the retail and fashion industry, providing employment opportunities to people from all backgrounds. Furthermore, Siaa’s commitment to sustainability means that their products are made using eco-friendly materials and processes.

In short, Siaa is revolutionizing the world of ethnic wear. By pushing the boundaries of traditional Indian fashion and offering an unparalleled online shopping experience, Siaa is setting new standards for the retail industry. With their innovative designs and commitment to quality, Siaa is changing the way the world looks at ethnic wear.