Gurgaon, July 03, 2024:  The cheers of the crowd echoed through Maharashtra as the Kolhapur Tuskers, owned by the Puneet Balan Group, charged onto the field for the MPL 2024 season. VUI Live, the official digital marketing partner of the Kolhapur Tuskers, played a pivotal role in amplifying the team’s spirit and driving fan engagement through their innovative #DeTakkar campaign.

#DeTakkar: The Winning Mantra

The Kolhapur Tuskers, runners-up in the MPL 2023, entered the 2024 season with a renewed determination. VUI Live captured this essence by crafting the #DeTakkar campaign, centred around the team’s powerful philosophy – ‘De Takkar.’ This rallying cry embodies the unwavering spirit of the Tuskers, urging them to take on every challenge head-on in their relentless pursuit of excellence. The campaign encouraged the team to focus on playing each match with unwavering dedication and commitment, letting victory follow as a natural consequence.

Electrifying the Tournament with a Catchy Jingle

VUI Live didn’t just stop at a hashtag. To truly ignite the passion of the Tuskers’ fanbase, they created a captivating jingle song that resonated with the team’s #DeTakkar philosophy. This electrifying anthem became a powerful symbol of the team’s fighting spirit and resonated deeply with both players and fans alike.

Fan Engagement Reaches New Heights with Hashtag Campaign

VUI Live’s expertise in crafting strategic social media campaigns shone brightly with the #DeTakkar initiative. The hashtag trended throughout the MPL 2024 season, generating a staggering increase in impressions – from 2,973,788 before the league to an impressive 6,577,350 by its end. This remarkable growth underscores the campaign’s effectiveness in capturing the imagination of fans and propelling the Kolhapur Tuskers into the spotlight.

VUI Live: The Architects of Powerful Brand Experiences

VUI Live’s success with the Kolhapur Tuskers campaign exemplifies their core strength – crafting creative and innovative marketing strategies that deliver tangible results. Their diverse service portfolio encompasses everything from dynamic social media strategies to customer-centric solutions. With a focus on making brands stand out and building lasting connections with their audiences, VUI Live empowers businesses to create seamless user experiences that foster genuine customer adoration.

About VUI Live

VUI Live is a leading 360-degree digital marketing solution company that offers a comprehensive suite of services redefining the landscape of brand marketing. With a focus on providing holistic and result-oriented strategies, VUI Live has established itself as the go-to partner for businesses aiming to enhance their digital presence and effectively reach their target audience.

The top online betting site in Asia, Crickex, in anticipation of the IPL 2024 season, Crickex has announced a thrilling campaign set to delight cricket enthusiasts across the nation. The campaign, scheduled to commence on March 22 and run through May 29, promises an array of exciting prizes, including a grand prize of a BMW X5, setting the stage for an electrifying cricket season. Under the campaign, participants stand a chance to win coveted prizes with every deposit made during the IPL season. For every daily deposit of a minimum of rs1,500, participants will receive one ticket, unlocking the opportunity to win BMW.

The campaign aims to enhance the IPL viewing experience for fans while offering them a chance to win luxurious rewards. The campaign’s big prize, a BMW X5, awaits the first winner. In addition, 25 second-place winners will receive 25 MacBook Pro 14″ M3, while 25 third-place winners will receive 25 iPhone 15 Pro Max. These enticing prizes are sure to captivate cricket fans and elevate their excitement throughout the IPL 2024 season. “We are thrilled to launch this exciting campaign coinciding with the IPL 2024 season,”(Karan Sharma) said a spokesperson for Crickex. “As passionate supporters of cricket, we aim to enhance the fan experience while providing an opportunity for participants to win luxurious prizes. With a BMW X5 up for grabs as the grand prize, we hope to make this IPL season truly memorable for our customers.”

The campaign aims to engage cricket enthusiasts from all walks of life, offering them a chance to win exclusive prizes while enjoying the thrill of the game. By encouraging daily deposits during the IPL season, Crickex aims to create a dynamic and interactive experience for participants, fostering a sense of excitement and anticipation throughout the campaign period. As the countdown to IPL 2024 begins, Crickex invites cricket enthusiasts to join in the excitement and participate in the campaign for a chance to win fabulous prizes. With a BMW X5 awaiting the grand prize winner, the stage is set for an unforgettable cricket season filled with thrills, excitement, and the opportunity to win big.