In a significant leap for indigenous technology and smart solutions, the Centre for Development of Advanced Computing (C-DAC) has transferred its state-of-the-art Thermal Smart Camera technology to CP PLUS. This groundbreaking technology, developed under the Intelligent Transportation System Endeavor (InTranSE) Program initiated by the Union Ministry of Electronics and Information Technology (MeitY), will help further strengthen the core competencies of CP PLUS and will present a notable achievement in India’s technological advancements.

The Thermal Smart Camera, meticulously designed and developed by C-DAC, is equipped with an in-built Data Processing Unit (DPU) capable of executing various AI-based analytics. This innovative feature sets it apart from conventional thermal cameras, which will be an added advantage to enhance the CP PLUS capabilities for real-time data processing and intelligent analysis.

The transfer of this cutting-edge technology to CP PLUS, a leader in security and surveillance solutions, represents a strategic collaboration aimed at leveraging CP PLUS’s extensive market reach and expertise in commercializing advanced surveillance products. By integrating C-DAC’s indigenously developed technology, CP PLUS aims to revolutionize the market with innovative thermal imaging solutions that are both cost-effective and technologically superior.

The exchange of technology transfer documents happened in the presence of S Krishnan, Secretary, MeitY: Bhuvnesh Kumar, Additional Secretary, MeitY: Prof. HP Khincha: Smt. Sunita Verma, GC R&D in E&IT, MeitY, senior officials in the Government along with the Managing Director, Aditya Khemka as well as senior executives M.A. Johar & Monika Sharma from Aditya Infotech Limited (CP PLUS).

A senior official of C-DAC expressed his enthusiasm about this milestone, stating, “The development and transfer of the Thermal Smart Camera technology are a testament to C-DAC’s commitment to pioneering indigenous technologies that address critical needs across various sectors. This collaboration with CP PLUS underscores our dedication to fostering technological innovation and self-reliance.”

Aditya Khemka, Managing Director of CP PLUS, also shared his perspective on the collaboration, saying, “We are thrilled to incorporate C-DAC’s Thermal Smart Camera technology into our product line. This partnership aligns with our vision to provide cutting-edge security solutions that are not only advanced but also designed and developed in India. The integration of AI-based analytics within our thermal cameras will significantly enhance the value we deliver to our customers across different sectors.”

The Thermal Smart Camera technology developed by C-DAC embodies the spirit of innovation and the pursuit of excellence. Its ability to process data in real-time using AI analytics opens up new possibilities for proactive and predictive measures in surveillance and monitoring. This technological prowess is expected to drive significant improvements in efficiency, safety, and security across various applications.

Future Prospects

The successful transfer of technology from C-DAC to CP PLUS marks the beginning of a new era in thermal imaging solutions. As CP PLUS integrates and further develops this technology, the market can expect to see innovative products that redefine standards in security and surveillance.

This collaboration also highlights the importance of fostering strong partnerships between research institutions and industry leaders to accelerate the commercialization of indigenous technologies. It paves the way for future initiatives aimed at harnessing the potential of homegrown innovations to address global challenges.

FIG Living is proud to announce its range of internationally acclaimed pendant lighting designs for the Indian market. Renowned for their handcrafted uniqueness, FIG Living’s ceiling lamps have garnered accolades and recognition from global media, marking a significant milestone for the brand. The innovative and stylish designs have become essential pieces for modern interiors, earning praise for their freshness and sophistication in the home lighting category.

Among the standout products, the marble paper pendant lamps have been particularly celebrated, winning the prestigious title of Best Designed Home Decor Product at the Ambiente Trends Show 2024 at Messe Frankfurt. This rare international recognition highlights the excellence of Indian design and craftsmanship on the world stage. A majority of their collection consists of knock-down, easy-to-assemble DIY hanging lampshades.

The pendant and ceiling lamps collection also features the viral cloud lamps, which have taken Instagram by storm. Manufactured by FIG Living’s export division, Inmark Exports Pvt. Ltd., over one million units of these lamps, made from recycled High-Density Polyethylene Fibers, have been sold globally. Expanding their innovative range, FIG Living has introduced raffia pendant lamps in three distinct styles, complemented by a raffia table lamp to complete the collection.

FIG Living’s design philosophy blends modern, minimal, Scandinavian, and Japanese aesthetics, bringing a fresh perspective to the Indian lighting market. The brand’s best-selling pendant lamps, including the Oblong 2 (Linen) and Dome Pendant (Linen), crafted from 100% European linen, are favorites among homeowners and commercial clients alike, including restaurants, cafes, hotels, and co-working spaces. The brand has introduced their hanging lights range with fixtures made from paper, linen, cotton fabrics, chiffon fabric, and rattan.

Ideal for living rooms, bedside areas, hallways, kitchen islands, and stairways, FIG Living’s ceiling lights are designed in their studios, gaining immense popularity, especially in the European market. The launch of FIG Living in India addresses the growing demand for global designs, offering an alternative to the decorative lighting market previously dominated by traders and unorganized players importing fixturesom Chinese manufacturers.

Links: www.figliving.com

Shop Range: https://www.figliving.com/collections/pendant-lights

For more information, please contact:

Pooja Shukla

+91 8057314169

For spreading voter awareness among the masses, India’s first metaverse powered virtual model Polling Booth was established for providing a virtual mock polling experience to the participants. Crewpshere: ICP India and their technology partner Volaverse in association with DEO Ludhiana, Punjab have set up India’s first model polling booth and Ujjwal Singla (CEO Volaverse) told the audience about the importance of metaverse technology.

DC Ludhiana and Observer also experienced the voting process in virtual reality. Live band among other awareness activities were organised at MBD Neopolis mall on Ferozepur road on Saturday late evening.

The District Election Song – ‘Votan 2024’ was also launched by Election observers including General Observer Divya Mittal IAS, expenditure observers Chetan D Kalamkar IRS and Pankaj Kumar IRS, District Election Officer (DEO) Sakshi Sawhney among other officials during the awareness event.

ARO Ludhiana Central Ojasvi Alankar said that the awareness event ‘Is Vaar, Ludhiana 70 paar’, was organised by district administration in collaboration with Crewsphere and Volaverse teams under SVEEP program. The aim is to achieve the target of over 70 per cent voter turnout (Iss Baar, 70 Paar) during the general elections.

Crewsphere: ICP India Hub Co-founder, Deepak Goyal was also present at the event and he mentioned about the importance of latest technologies like Metaverse and Blockchain in shaping up the overall election experience for the public in the future elections.

Such technologies can bring more transparency to the overall process and can also make the overall experience seamless for the voters. Administration urged the residents to step out in large numbers and exercise their ‘Right to Vote’ on June 1. India being the largest democracy in the world, is currently undergoing General Lok Sabha Elections where Punjab voters will be participating in it on June 1, 2024.

Gurgaon-based automotive fintech company, Nxcar, has launched an integrated platform for pre-owned car transactions in India. For the first time, individual customers can access loans, vehicle inspection, valuation, insurance, and RC transfer services, whether they are purchasing second-hand cars from individual sellers, dealers, or classified listings.

With 7.2 million cars expected to be sold in 2024, the Indian second-hand car market is 1.6 times larger than the new car market and is growing at a 15 per cent annual rate, according to an industry report by Mordor Intelligence. Over 60 per cent of first-time car buyers opt for used cars as their first four-wheeler. While it’s well-established that buying a pre-owned car is financially smart, the process of obtaining a loan for a second-hand car is often complicated, involving condition assessment, document verification, bank clearance, and RC transfer.

“Nxcar integrates various services on a single tech platform, making the experience of buying a used car as transparent and convenient as buying a new one from a showroom,” says Mani Singh, Co-founder and Director of Nxfin Technologies. According to Mani Singh, Nxcar offers loans, document checks, physical inspection, valuation, extended warranty, insurance, and RC transfer through a seamless online process. It has partnered with over 20 banks and NBFCs to ensure nationwide coverage and provide end-to-end used car loan origination and management.

Currently, Nxcar’s services are available in the metropolitan areas of Mumbai, Pune, Bangalore, Hyderabad, Kolkata, and across North India.

Traditionally, banks have been hesitant to finance pre-owned cars due to the complexities in asset valuation and ownership verification. Customers could only secure loans when buying from large aggregators or corporate dealers, often at a 20-30 per cent higher price compared to local purchases. Nxcar addresses these issues by providing a single point of validation for buyers, lenders, and insurance companies. Their inspection and valuation services also enable them to offer extended warranty packages on cars up to 10 years old, ensuring peace of mind for second-hand car buyers and added security for lenders.

Nxcar does not compete with dealers; instead, it facilitates faster car sales for dealers by providing their customers with easy access to loans, warranty, and insurance through the Nxcar platform.

Founded in 2022, Nxfin Technologies initially focused on supply chain finance for used car dealers, offering extended credit terms for acquiring resale cars and completing the first year of operations with over Rs 800 million in sales. Expanding to an integrated platform for loans and other services is a natural progression for the fintech, further empowering used car dealers to enhance their offerings and expanding the available pool of used cars to end customers.

Hutech Inc., a subsidiary unit of Hutech Solutions, India, a leader in innovative AI-powered software solutions and services, is pleased to announce the appointment of Padmavati B. Patil as the new Vice President of Engineering and Business Growth, for its U.S. operations. With an impressive track record of nearly three decades in leadership roles at multinational corporations like Walmart, Gap Inc., Tyson Foods, and Scope Retail, Padma brings a wealth of experience and expertise to drive Hutech Solutions’ engineering excellence and business expansion.

Padma Patil joins Hutech Inc. following her most recent role as Chief Delivery Officer at Scope Retail Systems Inc. In this position, she was responsible for the success of Scope’s products, overseeing end-to-end project execution, delivery, operational excellence, and ensuring customer satisfaction. Her strategic vision and operational acumen significantly contributed to Scope’s success and customer loyalty.

Prior to her tenure at Scope Retail Systems Inc., Padma was the Director of Product Management for the Data Platform at Gap Inc., where she led various strategic product initiatives. Her leadership in this role was instrumental in advancing Gap Inc.’s data strategy, enhancing the company’s ability to leverage data for business insights and decision-making.

Padma also had a glorious career at Walmart, spanning over eight years, where she was responsible for driving significant impact and leading Data and Analytics platforms and teams.

Her comprehensive experience across various facets of businesses and technologies positions her uniquely to contribute to Hutech Solutions’ growth trajectory.

“We are thrilled to welcome Padma Patil to our Leadership team,” said Pravat Ranjan Rana, CEO of Hutech Solutions. “Her extensive experience in leading high-performing teams and delivering exceptional results aligns perfectly with our commitment to innovation and excellence. We are confident that Padma will play a crucial role in driving our engineering capabilities and business growth.”

Padma B. Patil expressed her enthusiasm about joining Hutech Inc.: “I am excited to be a part of Hutech, a company known for its innovative approach and customer-centric solutions. I look forward to collaborating with the talented team here to further elevate our engineering standards and expand our business footprint in the US market.”

Hutech Solutions is poised for significant growth, and with Padma’s leadership, the company is well-positioned to achieve its ambitious goals and continue delivering outstanding technology solutions to its clients.

About Hutech Inc. USA:

Hutech Inc., is a subsidiary unit of Hutech Solutions. Hutech Solutions is a premier technology firm specializing in developing innovative AI-powered software solutions and services designed to drive growth, enhance efficiency, and revolutionize industries. With a focus on customer-centric innovation, Hutech Solutions delivers products that empower businesses to achieve their strategic objectives and competitive edge in a fast-paced market.

For further information, please contact:

corporate@hutechsolution.com

Hutech Solutions

www.hutechsolutions.com

Liferay and InfoAxon are thrilled to announce their strategic partnership aimed at driving digital transformation for Reliance General Insurance (RGI). Together, we are set to revolutionize RGI’s digital landscape and deliver innovative digital journeys to its prospects and customers.

In collaboration with RGI, Liferay DXP, a leading Digital Experience Platform, and InfoAxon, a Digital Transformation Solutions provider, are embarking on a journey to transform RGI’s digital footprint across various channels. From engaging D2C digital journeys on the Website to Customer Portal, Agent portal, and microsites, powered by an innovative Customer Data Platform, the partnership promises to elevate RGI’s digital presence to new heights.

This partnership will empower RGI to swiftly deliver and scale personalized omnichannel experiences for its customers, agents, BANCA partners, OEM Partners, Tele agents, and Digital alliances through partners. By leveraging an innovative Data Lake (Customer Data Platform-CDP), real-time customer data will be converted into actionable insights, ensuring hyper-personalization and seamless digital experiences, thus fostering deeper engagement and boosting conversions.

Commenting on the partnership, Prabhdeep Batra, Chief Distribution Officer, Reliance General Insurance, expressed, “We are thrilled to embark on this digital journey with Liferay and InfoAxon. This strategic partnership marks a significant milestone in our quest to revolutionize the insurance landscape through innovation and technology. We are poised to deliver unparalleled digital experiences, driving deeper engagement and value for our customers and partners.”

“Liferay is proud to be part of RGI’s digital transformation journey,” said Manish Gupta, General Manager, India & SAARC, Liferay. “We remain committed to supporting RGI’s mission and future requirements to optimize operations and generate engaging digital experiences across channels.”

Liferay’s DXP platform facilitates and empowers enterprises with digital innovations and experiences in a quick and agile manner. Liferay DXP is one platform using which insurers can deliver multiple use cases across B2C, B2B and B2E channels.

“InfoAxon has built incredible momentum as the global go-to digital transformation partner for leading insurers. We welcome RGI as our esteemed customer and are excited to partner with them on their digital transformation journey”, said Vineet Dahiya, Co-founder at InfoAxon. “Based on our experience of working with global insurance organizations and our decade-old partnership with Liferay, we have developed a Digital Insurance Stack that accelerates insurance product launches with configurable buying journeys, maximizes digital distribution opportunities, and rapidly delivers engaging Omnichannel experiences. Leveraging our digital insurance stack, RGI will be able to create more touchpoints and more opportunities to engage with the customer, leading to more and better opportunities to sell, service, and retain”, he further added.

Reliance General Insurance

Reliance General Insurance, a subsidiary of Reliance Capital, is one of India’s leading general insurance companies. The Company offers a well-rounded and comprehensive bouquet of products including Motor Insurance, Health Insurance, Travel Insurance, and Home Insurance. It provides customized solutions to meet the protection needs of each customer. Reliance General Insurance has a robust network of more than 90,000+ intermediaries and 129 branches across India for offering its products and services to retail, corporates, and SME clients.

InfoAxon

Since its inception in 2001, InfoAxon has transformed how Banking, Financial Services, and Insurance (BFSI) sectors approach digital transformation. As their strategic partner, we help customers become ‘digital businesses’ by empowering them with agile digital architecture to deliver personalized omnichannel experiences at scale. We are working with some of the leading BFSI organizations helping them with unique capabilities to quickly launch frictionless omnichannel experiences with innovative features such as product configurator, configurable buying journeys, product comparison and recommendation, combo product journeys, intelligent nudges, etc. InfoAxon is Liferay’s oldest and only Gold Partner in India. To know more about how we can help you accelerate your digital journey, visit us at infoaxon.com

Liferay

Liferay helps organizations build for the future by enabling them to create, manage, and scale powerful solutions on the world’s most flexible Digital Experience Platform (DXP). Trusted globally by over a thousand companies spanning multiple industries, Liferay’s open-source DXP facilitates the development of marketing and commerce websites, customer portals, intranets, and more. Learn how we can use technology to change the world together at liferay.com.

(c) 2024 Liferay, Inc. All rights reserved.

Contact:

Liferay India Pvt Ltd,

Sailendra Routray

sailendra.routray@liferay.com

Headquartered in Jodhpur, Law Prep Tutorial has become synonymous with success in the Common Law Admission Test (CLAT) and other law entrances in India. Backed by a legacy of over 22 years, Law Prep Tutorial proudly announces the grand opening of its newest branch in the winter capital of Maharashtra – Nagpur. The launch event held at Chitnavis Centre, Nagpur was attended by CLAT aspirants, their parents, Sagar Joshi, Founder & Director of Law Prep Tutorial, CLAT 2024 All India Rank # 1 Jai Bohara, All India Rank # 28 Manuja Kavishwar and Directors of Law Prep Tutorial Nagpur Centre – Rishi Chourasia, Shweta Bhandari and Vikrant Joshi. The Chief Guest for the event was Advocate Nahush Khubhalkar a reputed lawyer from Nagpur with 33 years of experience.

Sagar Joshi, Founder & Director of Law Prep Tutorial, set the context for the event by connecting the dots. “We are happy to announce our operations in Nagpur which is a land of Deekshabhoomi a sacred monument of Navayana Buddhism. Dr. B. R. Ambedkar was an Indian lawyer, scholar of Buddhism, and the Drafting Chairman of the Constitution of India. The study of the Constitution is integral to study for every law student. In today’s scenario, law as a discipline is gaining popularity because it offers a wide spectrum of opportunities in all fields may it be litigation, private sector, public sector, etc. Students must aspire for new-age careers in law from prestigious National Law Universities (NLUs) and must explore the role of technology in the legal field. With a commitment to excellence and a passion for legal education, Law Prep Tutorial Nagpur Centre aims to become the premier destination for aspiring law professionals in the region.” opined Sagar Joshi in the inaugural speech.

The most awaited session was the lively interaction with the CLAT All India Toppers Jai Bohora and Manuja Kavishwar. Decoding what comprises a topper, Jai and Manuja provided valuable preparation tips to the students and parents to enable chalking out a strategy to secure a seat in a top NLU. Both the toppers emphasized the importance of starting the preparation early, choosing the right mentors, taking enough mocks, analysing them, developing reading habits, updating current affairs, staying motivated, and more importantly, staying away from social media. In his insightful speech, Advocate Nahush Khubalkar threw light on making a career as a courtroom lawyer. He spoke about a typical day in the life of a litigation lawyer and urged students to chase excellence in their student and professional lives.

Rishi Chourasia, Director, Law Prep Tutorial, Nagpur while unravelling CLAT 2.0 said, “Competitive exams are not conducted to check academic brilliance of the students but they are meant to assess their decision-making skills, comprehension skills and ability to think on their feet and perform under pressure. Students need to be prepared for all kinds of surprises in the actual test paper. We are extremely happy to partner with Law Prep Tutorial to set new benchmarks of learning for law entrance preparation in Vidarbha region. We strive to create awareness about various avenues provided in law as a career and our vision is to increase the CLAT takers in the region. Situated in the heart of Nagpur, our centre is strategically located to cater to the growing demand for quality training in the area. Boasting a team of highly experienced educators, state-of-the-art facilities, and a technology backbone, Law Prep Tutorial Nagpur is all set to redefine the landscape of law entrance exam preparation.”

CLAT is a centralized national-level entrance test for admissions to the 5-year integrated LLB and LLM program by 25 prestigious NLUs in India. CLAT is a greatly appreciated and adored law entrance exam designed to test a student’s aptitude and skills in areas such as Legal Reasoning, Quantitative Techniques, English Language, Logical Reasoning, and Current Affairs (including GK). Apart from NLUs, CLAT is a gateway to many other law colleges and universities across the country. It is the toughest of all the law entrances in India. Although many students attempt CLAT every year, it is cleared by a select few who reflect the required hard work, discipline, and diligence. Seats are allotted based on rank in the merit list and choice filling by the candidate.

For more information about Law Prep Tutorial Nagpur Centre and its programs:

* Visit – www.lawpreptutorial.com/our-centers/nagpur

* Contact – 9022994507 / 9595212711

 Techno India Group has announced a collaboration with Google Cloud, marking a significant milestone in the evolution of education technology in India. Spearheaded by Meghdut Roychowdhury, Chief Innovation Officer and Executive Director, this collaboration aims to revolutionize the educational landscape, aligning it with global standards and the demands of the modern digital economy.

Innovative Education for a Digital Future

The collaboration introduces the ‘Digital Campus on Google Cloud’ Program at Techno India, transforming the way education is delivered. This initiative will provide students and faculty with access to advanced cloud computing services, big data analytics, and machine learning capabilities, ensuring that the Techno India community is at the forefront of technological integration in education.

Empowering the Next Generation of Professionals

The curriculum at Techno India – School of the Future goes beyond traditional academic boundaries, offering specialized tracks such as Associate Cloud Engineer and Data Analyst. These programs are designed to equip students with both technical skills and managerial acumen, making them not just participants in their education but active contributors to the evolving tech landscape.

This collaboration not only enhances educational access and quality but also significantly improves the security protocols and infrastructure at Techno India. By migrating operations to Google Cloud, the institution sets a new standard for educational institutions worldwide, emphasizing the importance of secure and efficient technological frameworks.

Techno India is not merely responding to educational needs but actively shaping future educational paradigms. “This partnership with Google Cloud is a step towards making Kolkata a hub of progressive education and technological excellence,” said Meghdut Roychowdhury, Chief Innovation Officer at Techno India. “We are inviting students, educators, and industry leaders from around the world to join us in this exciting journey, to contribute to and witness the resurgence of Kolkata. Let’s come together to ‘Make Calcutta Relevant Again’ and set a global benchmark in education.”

Google Cloud is delighted to collaborate with Techno India University under the Digital Campus on Google Cloud program that will not only help students to get certified on the latest technology trends like generative AI, making them industry ready. This collaboration would be instrumental in bringing fresh cloud ready talent into the market and create more opportunities for students to their in the AI era, said Subram Natrajan, Director of Customer Engineering at Google Cloud

For more information, contact:

Abhrajit Saha

Chief of Staff – Executive Director, CIO

Techno India Group

Email: empower@technobillionai.com

Phone: 8240879502

Techno India University, a beacon of excellence in education, proudly announces its expansive array of academic programs for the 2024 admissions cycle. Under the banner of the “School of the Future”, the university is poised to equip students with future-proof skills in an array of cutting-edge fields.

Emerging Technology Programs

Building on a strong foundation in science and technology, Techno India University introduces a suite of B.Tech and M.Tech programs designed to meet the burgeoning demand for expertise in areas such as Artificial Intelligence (AI), Cloud Computing, Data Science, Financial Engineering, and the Internet of Things (IoT). These programs are in partnership with leading global tech firms like Vara Technologies and including certifications from the likes of Google and IBM to ensure that students gain industry-relevant experience.

Global Partnerships for a Comprehensive Education

The university has joined forces with esteemed institutions such as Ecole Intuit Lab and ESEDS School of Design to offer cutting-edge programs in Strategic Design, alongside partnerships with e1133 and Webel Fujisoft Vara CoE for Emerging Technologies and Digital Humanities. Furthermore, the reimagined TIG Business School has evolved into the ASMi Business School, offering dynamic programs in Creative Business.

Creative Business and Global Opportunities

The ASMI Business School at Techno India University is now offering a Full-Time Global MBA program with specializations in Finance, HR, Marketing, Emerging Technology, and Entrepreneurship. This program includes an international study tour, providing students with a global perspective and networking opportunities.

Meghdut Roychowdhury, Chief Innovation Officer Techno India Group said, “At Techno India Group, we believe that the future belongs to those who innovate and solve problems with wide-eyed curiosity. The School of the Future at Techno India University is our commitment to transform education and get the next generation of thinkers and doers future-ready by bringing global technological partnerships and interdisciplinary curricula to the fore. This initiative is about empowering them to create sustainable, innovative solutions that have a meaningful impact on the future of our ever-changing world.”

Collaboration with Google Cloud

In a ground breaking move, Techno India University has partnered with Google to launch the Google Cloud Digital Classroom program. This initiative will provide all students with access to cutting-edge digital learning platforms and tools, reinforcing the university’s commitment to a technologically empowered education.

Why Choose the School of the Future?

* Practical Learning with International Exposure: Students can develop their own startup apps or design real-world solutions as part of their curriculum, supported by a fully digital campus on Google Cloud. This includes access to certifications and resources, facilitating hands-on learning and real-world problem solving.

* Broad Horizons: Courses at the School of the Future are designed to apply cross-disciplinary knowledge practically and innovatively, such as using AI in fashion design or data analytics in marketing.

* Global Community and Connections: The university nurtures a global network of creatives and tech enthusiasts, providing a lifelong community for its students.

A Sneak Peek into the Curriculum:

* Degrees That Matter: Offerings go beyond traditional academic degrees, equipping students with necessary real-world skills.

* Research Opportunities: Students have the chance to engage in meaningful research that addresses global challenges.

* Validated Skills: Our certification programs ensure students graduate with skills that are recognized and valued in the industry.

Prospective students are encouraged to contact the admissions helpline at 08062642222 or visit the Techno India University campus in Salt Lake City, Kolkata. More information can be found on the university’s website at www.technoindiauniversity.ai

Techno India University remains dedicated to providing innovative educational opportunities that prepare students not just for their careers but for global challenges, making them truly future-proof.

Contact:

Admissions Office

Techno India University

Call: 08062642222

08062642200/01/02/03/04/05/06/07/08/09/10

Email: admissions@technoindiauniversity.ai

Website: www.technoindiauniversity.ai

House of Zelena is a premier lifestyle destination for pregnant and new moms. It is leading the way in revolutionising maternity wear with a unique approach as a community-led and digital-first brand. House of Zelena compassionately acknowledges and attends to the genuine struggles that mothers encounter throughout and after pregnancy. From embracing the baby bump to nurturing the postpartum belly, from catering to oversensitive skin to alleviating body swelling, brand is dedicated to supporting mothers every step of the way. They offer comprehensive wellness services and premium maternity wear, to ensure better motherhood journey.

About House Of Zelena :

Hina Priyadarshini, a techie & mother of two, founded House of Zelena driven by her own struggle to find suitable clothing during and after her pregnancies. Her expertise as an AI-ML practitioner, coupled with experience in cutting-edge technology projects, fuelled her determination to address this gap. Joining her in this endeavour is her spouse, Mayank Kamal, an IIM alumnus with a distinguished background. He has held senior leadership positions at leading companies like Myntra and IndiaMART, as well as various social commerce startups.

The Problems New Mothers face:

Over 72% of mothers do not revert to their pre-pregnancy body shape even three years postpartum. This insight led House of Zelena to recognize that a new mothers’ body doesn’t align with standard or plus sizes, prompting the introduction of the term ‘new mom fit’. House of Zelena conducted one-on-one video surveys with 1000+ new and expecting mothers, gathering statistically significant insights about changes in body measurements during and after pregnancy. With accurate measurements in hand, the company then embarked on developing proprietary fabrics, collaborating with esteemed suppliers to bring truly innovative products to the market, specifically designed for new mothers. And now, after extensive research and development, House of Zelena proudly presents its latest creation –

Unveiling Zactive: India’s Game-Changing Bump-Friendly Leggings for Expectant Mothers!

Crafted with high-quality stretchable fabric and a seamless design, they provide unparalleled comfort and back support throughout all stages of pregnancy. As promised, these leggings meet all the criteria that new mothers seek. House of Zelena guarantees these leggings will be the only maternity leggings you’ll ever need!

Experience the Luxury of the Zactive Seamless Leggings Range: Embrace Your Pregnancy in Style and Comfort!

It’s unbelievable how these seamless leggings can be so soft, stretchy, lightweight, and ultra-comfortable. Made with high-quality polyamide fabric, these leggings expand with your belly and the proprietary seamless design assures that the leggings provide bump coverage no matter how your belly shape is! Carrying high, carrying low, carrying multiple babies? We got you, mamma!

The special fabric is so gentle on your sensitive skin and almost feels like a part of your skin!

Innovative Maternity Wear: Embrace Innovation Like Never Before!

Traditional wear with a twist to make you feel comfortable yet stylish. We use smocking, elastication, rouching & various other techniques in garmenting to get what a changing mom body requires.

* Maternity Dresses: Our range of feeding and maternity dresses guarantees that you feel lovely and at ease from the charm of a pregnancy dress to the adaptable styles made to fit you at every stage.

* Feeding Kurtis: House of Zelena has India’s most diverse Maternity & Feeding Kurtis collection. We bring in trending prints & silhouettes for Maternity Kurtis so that you look your best self in the motherhood journey, making them perfect for different moods & occasions.

* Feeding Tops: Widest Variety of Feeding Tops, Stylish Western Nursing Tops & Ethnic Pregnancy Tops. Available in Stylish Peplum, A-line, Fit & Flare, and Other Styles. Your Summer Essential Feeding Tops Will Fit You Throughout Pregnancy and Postpartum.

* Maternity Kaftan: Flowy and elegant kaftans are available as both individual maternity kaftans and maternity kaftan sets. These cozy and feeding-friendly garments are a perfect addition to your maternity wardrobe.

* Nursing Cover: Glam up your maternity style with House of Zelena’s 6-in-1 Versatile Nursing covers. Crafted with both fashion and practicality in mind, our nursing covers blend sophistication with 360° coverage, ensuring full privacy during breastfeeding.

* Maternity Pants: Bump into your Motherhood journey with India’s first Adaptable Bump-friendly maternity pants which offer the perfect blend of comfort and fashion. Our collection, featuring Maternity pants, leggings, and Trousers is perfect for yoga and ensures comfort, flexibility, and style throughout your pregnancy journey and beyond.

* Diverse Clothing Range: A proprietary range of maternity office wear, daily wear, ethnic, and casual wear, specifically designed for new mothers & all their maternity wear needs.

Proudly Made in India:

At House of Zelena, we take great pride in our commitment to quality and craftsmanship. That’s why we proudly manufacture our products locally in India. By producing our maternity wear locally, we ensure that each garment is tailored to perfection, taking into account the diverse body shapes of Indian mothers. This not only guarantees a comfortable and flattering fit but also supports the local economy and promotes sustainable practices. With House of Zelena, you can be confident that you are not only investing in stylish and functional maternity wear but also supporting the proud tradition of Indian craftsmanship.

The Importance of Community Support: Empowering Mothers to Thrive and Overcome Postpartum Challenges

Approximately 70 per cent of mothers endure moderate to severe postpartum depression. In nuclear families, pregnant women often feel cut off from friends, leading to loneliness. Social media adds pressure to be perfect, causing stress and guilt. This can make mothers overlook their own health, leading to more problems.

In response to these challenges, the House Of Zelena Community provides a nurturing and secure environment where mothers can connect, share experiences, and learn from each other.

It’s reported that over 90 per cent of mothers in this community have experienced a significant improvement in their physical and mental well-being after joining, underscoring the positive impact of communal support and shared experiences.

House of Zelena’s Commitment to Enhanced Maternity Wellness and Support

House of Zelena has bundled complimentary services with the Zactive product line to ensure a healthier pregnancy journey for all moms. Every customer who buys from the Zactive range will gain access to a customized wellness program, where they can select various activities to engage in. This also provides an opportunity to connect with other moms in the community who can motivate and support each other in these wellness endeavours.

They also offer various wellness programs in co-ordination with highly skilled doctors & care givers. These programs aim to provide comprehensive care, guidance, and resources to help women navigate the challenges of pregnancy, childbirth, and the postpartum period.

Maternity Brand Success: House of Zelena’s Remarkable Growth

House of Zelena, a leading maternity brand, has experienced extraordinary growth in the past year. Their success can be attributed to the brand’s commitment to quality, comfort, and style in its maternity clothing offerings. Additionally, House of Zelena provides a tailored wellness program to customers, allowing them to choose activities and connect with a supportive community.

With continued expansion plans, House of Zelena aims to solidify its position as a leading maternity brand, catering to the evolving needs of expecting mothers.

For more information about House of Zelena and its innovative approach to maternity wear, please visit https://houseofzelena.com/ or contact ceo@houseofzelena.com.