In an unprecedented move in Indian film history, Shake Chilli Films, in collaboration with Brown Bread Films, presents “Bring It On,” the brainchild of acclaimed filmmaker Prabhuraj. This film doesn’t just mark a cinematic milestone; it’s a revolutionary event, setting the bar as India’s first-ever kids dance film in Hindi. “Bring It On” is set to redefine the landscape of children’s entertainment in India, seamlessly blending the vibrancy of dance with compelling storytelling.

A Paradigm Shift in Children’s Entertainment

“Bring It On” stands as a shining example of innovation in children’s cinema. Prabhuraj, with his profound storytelling insight, explains the genesis of this pioneering project: “The inception of ‘Bring It On’ arises from a deep-seated need to address the gap in children’s entertainment in our nation. The Indian cinema scene, particularly theaters and OTT platforms, caters predominantly to adult audiences. The absence of films resonating with the younger demographic is evident. ‘Bring It On,’ a celebration of dance and a narrative crafted for and around kids, is not just a creative endeavor but a cultural statement. It marks the birth of a new genre in Indian cinema – one dedicated to and fueled by youthful energy.”

A Theatrical Extravaganza

The film is envisioned as a grand theatrical spectacle, a deliberate decision by Prabhuraj to ensure the art of dance is experienced in its most majestic form. “The essence and grandeur of dance come alive on the big screen,” Prabhuraj emphasizes. “‘Bring It On’ is tailored for the theaters – it’s where the magic of dance, the burst of colors, and the dynamism of our young performers can be fully appreciated. This is a movie that promises an immersive experience, transcending the conventional boundaries of cinema to create something truly extraordinary.

A Launchpad for Emerging Talent

Central to “Bring It On” is its commitment to showcasing fresh talent. The film serves as a launchpad for young aspirants, providing a unique opportunity for children aged 8 to 12 in the dance and acting categories, and 13 to 17 for the acting category. “We are on a quest to discover the stars of tomorrow,” says Prabhuraj. “‘Bring It On’ is not just about casting children in a movie; it’s about unearthing and nurturing new talent. We are initiating nationwide auditions to find young actors and dancers who will not only be the face of the film but also embody the spirit of ‘Bring It On.’

Dance – A Language Beyond Boundaries

The film taps into the universal appeal of dance, a language that transcends cultural and geographical barriers. “Dance is a medium that speaks directly to the heart,” Prabhuraj reflects. “It’s a form of expression that knows no boundaries. Through ‘Bring It On,’ we aim to reach a global audience. The kids who will be part of this extravaganza are not just performing for India; they are set to capture hearts worldwide. This movie is a platform for them to shine, to express, and to connect with audiences across the globe.”

A Dynamic Blend of Entertainment and Message

“Bring It On” is meticulously crafted to be a powerhouse of entertainment, yet it carries a potent message at its core. “While the film is a visual delight with its high-energy dance sequences and vibrant storytelling, at its core, it is a narrative that conveys a strong message,” Prabhuraj elaborates. “We are crafting a story that entertains but also prompts one to think, feel, and reflect. It’s a film that parents and children can watch together – a shared experience that is as enlightening as it is enjoyable.”

Star-Studded Backing

The movie is further enriched by the presence of prominent names from the Bollywood film industry. “‘Bring It On’ is graced by the participation of esteemed actors from Bollywood, blending their experience and stature with the fresh energy of our young cast. This amalgamation of established stars and budding talent creates a fascinating dynamic that will be a treat for the audience,” Prabhuraj shares.

A Personal Odyssey

Reflecting on his personal journey and the impetus behind “Bring It On,” Prabhuraj shares, “I’ve always been drawn to the idea of creating a film for children – a segment that’s often overlooked in our cinema. The absence of kid-centric movies in theaters and on OTT platforms is palpable. As a filmmaker, I felt compelled to address this gap. ‘Bring It On’ is the culmination of this thought process – a film that’s energetic, dance-centric, and meaningful. A film where children are not just actors, but the heart and soul of the story.”

Nationwide Audition for “Bring It On”

As “Bring It On” gears up for its nationwide auditions and subsequent production, the excitement is palpable. Director Prabhuraj announces a special feature for this grand venture: “In an effort to streamline the audition process and make it accessible to talented children across India, we have developed a dedicated website for ‘Bring It On.’ Aspiring young dancers and actors can now visit bringiton.in to access the audition forms and participate in this groundbreaking project.”

Prabhuraj emphasizes the simplicity and inclusivity of this approach: “We wanted to ensure that every child with a dream to dance and act has the opportunity to reach us. Our website, bringiton.in, is designed to be user-friendly and comprehensive, providing all the necessary information and guidance for the audition process. It’s a digital gateway for young talents to step into the magical world of ‘Bring It On.’”

Prabhuraj concludes with a passionate note, “‘Bring It On’ is more than a film; it’s a movement. It’s an experience that extends beyond the realm of traditional cinema. We are not just crafting a movie; we are nurturing dreams and creating opportunities for a new generation of artists. This nationwide audition is just the beginning of a thrilling journey that promises to bring together India’s best young talents.”